With a sharp rise in social media discussions of music festivals by 34% over the past year, Eventbrite‘s decision to team up with Mashwork to analyze over 20 million conversations about fests was only inevitable. Not only does this research give insight into what all is under discussion today but also assists various festivals recognize their strengths and weaknesses. What makes your festival unique and exclusive is worth highlighting, which is great input for organizer’s marketing strategy. From fear of missing out to the importance of ‘post-show glow’ this report gives you a great idea of the dynamics behind what makes a festival a conversation starter. The good news, EDM lovers is that the list of the top 25 festivals is dominated by dance music festivals!
Read the full report here.