Grammy nominated chartbuster, Swedish DJ/producer Alesso created history when the official music video for his brand new tune ‘Tear The Roof Up‘, became the first clip to premiere on Snapchat– the photo/video app whose content is viewed at least half a billion times daily!
Set entirely in grey scale, the things you’ll witness are black-and-white slow-motion imagery of various characters who are all ready to, well, tear the roof up in some way or another. “It’s very intense, it’s very energetic and it’s a lot of fun,” explains Alesso.
Directed by award-winning director Drew Cox, the black and white video features Alesso quite prominently and encapsulates a highly bizarre and ominous tone that leaves you guessing throughout!
Check out the official music video and have a peek at what went down in creating it!