After collaborating with NASA recently SoundCloud joins hands with record label giant Warner Music Group. What does this mean for 175 million Soundcloud users? Not much. However, the Group will become a part of the On Soundcloud programme, giving them the opportunity to earn as ‘creators’ of music. Moreover, WMG will be able to control how their content is posted on Soundcloud along with revenue on the free subscription on Soundcloud. Enthusiastic about this coming-together of two music giants in their own form, Soundcloud founder and CEO, Alexander Ljung commented
We’re thrilled that Warner Music Group will be the first major label to join our new creator partner program. We expect to generate significant revenue for Warner and its artists in the months and years ahead as we roll out an ad-supported offering and subscription service that delivers real value to the industry.
Rob Wiesenthal, Chief Operating Officer/Corporate of WMG was thrilled too when he said
SoundCloud is a platform built on music innovation and it has a rare ability to drive music discovery while enhancing the connection and collaboration between an artist and their following.Our deal will foster that relationship, while providing a powerful range of income opportunities for WMG’s artists and songwriters.
Although exact details about the collaboration are yet to be revealed, this is definitely a big step for both Soundcloud and WMG. What the future entails is yet to be discovered!